PEACEFUL HOOLIGAN WAS BORN FROM A DESIRE TO CREATE THE CLOTHING WE WANTED TO WEAR BUT COULD NEVER QUITE FIND IN OUR FAVOURITE STORES.

With our focus on quality rather than trends and fads, we want to build kit to survive the things we do, from misbehaving down the pub to following our colours around the country.

The inspirational moments coming from the things we have done over the years, from the early rave scene, the football terraces and the laughs we have had along the way.

Mixing these influences together to create something that is tailored to our urban surroundings and the way we live our lives, constantly evolving but always remaining true to our philosophy.